In order to meet the goals of your Transformation Transfer Initiative (TTI), you will need to successfully engage and build parterships with partner organizations and key audiences. With that in mind, NASMHPD has developed two TTI-specific social marketing materials to help TTI states succeed at these goals.
Building Successful Partnerships
- When building a partnership, it is important to take the time to understand the partner organization and the individuals that it is comprised of. In doing so, you will take on the partner’s perspective in relation to the goals of your Transformation Transfer Initiative (TTI). What is standing in the way of the potential partner helping you achieve your TTI goals? What could the partner organization gain by helping you achieve your TTI goals? The steps of building successful partnerships that are outlined in this document will help you think through these key questions and others in order to build successful and lasting partnerships.
Audience Segmentation and Messaging Worksheet
- In order to successfully engage partner organizations and key audiences it is critical to consider who these individuals and organizations are, and use this information to build lasting and effective partnerships. The process of building relationships and encouraging compliance in relation to your TTI will be much more effective if you take the time to understand the audiences you are trying to reach. Use this worksheet to segment your audience and develop compelling messages.
To access the rest of our Social Marketing materials, you may do so here.